Consultation
 |
Exploratory Data
Analysis |
 |
Sample Size and
Testing Recommendations |
 |
Data Augmentation
and Management |
 |
List selection/purchase |
|
Consultation
 |
Partner/channel
integration |
 |
Consumer and
Business-to-Business |
 |
Multi-media utilization |
 |
Web-casting/Presentations |
 |
Lead generation
and retention programs |
 |
Co-op fulfillment
capabilities |
 |
Print on demand |
|
Prospect
Modeling
 |
Customer and
Prospect Profiling |
 |
Response Model
Development |
 |
Look-Alike Model
Development |
 |
Lead Generation
Conversion Modeling |
 |
Donor Profiling
|
 |
Best Prospect
Analysis |
 |
Student Profiling |
|
Collateral
 |
Direct Mail (letters,
postcards, fliers, posters,
brochures) |
 |
Creative and
copywriting |
 |
Package development |
 |
Presentation
materials |
 |
Annual communications |
 |
Sales materials |
 |
Personalized
e-mail blasts |
 |
Print, production,
and quality control |
|
Target Market
 |
Geographic Analysis
and Mapping |
 |
Custom Segmentation
System Development (both geographic
and individual level) |
|
Tele-Services
 |
Solicitation,
recruiting, survey, research,
and service |
 |
Program development
and management |
 |
Data collection,
script writing, screen development |
 |
Tracking benchmarks |
|
Behavioral
Predictors
 |
Cross-Sell and
Up-Sell models |
 |
Attrition Modeling |
 |
Learning Style
Analysis |
 |
Degree Completion
and Retention Modeling |
 |
Enrollment Modeling
|
 |
Educational Assessment
Tool Development |
 |
Donor Response
Modeling |
|
Brand Strategy
 |
Logo and corporate
ID creation |
 |
Naming (nomenclature) |
 |
Positioning |
|
Program
Analysis
 |
Point and Click
Response Analysis Templates
|
 |
Campaign Response
Analysis |
 |
Trend Analysis
|
|
E-Commerce
 |
Trademark and
URL |
 |
User experience
analysis |
 |
Web development
|
 |
On-line fulfillment
|
|